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Billing & PlansPlans & Pricing

Plans & Pricing

Town has plans for individuals, small teams, and whole companies. This page gives you the lineup and helps you pick — but the current, live prices and credit amounts always live at town.com/pricing  and in Settings → Plan (town.com/settings/plan ).

Except where noted, the prices below are the billed-annually rate, shown per month; monthly billing is available at a slightly higher rate. Starter is billed monthly at $15/mo (no annual option). Credit amounts are per billing cycle and refill each cycle — see Credits & Usage.

Individual plans

PlanPrice / monthMonthly creditsCustom routinesTriggersOverage
Free$0—NoneNone (Weekly Briefing only)No
Starter$15/mo1,2502Daily / scheduled onlyNo
Pro$49/mo5,000UnlimitedAll trigger typesYes
Power$99/mo12,000UnlimitedAll trigger typesYes
Power Plus$199/mo40,000UnlimitedAll trigger typesYes

Free includes 30 chats per month and a 7-day Pro trial when you sign up (see Free Trial). Free doesn’t include custom routines or triggers — the only automated routine it runs is the Weekly Briefing. Starter is billed monthly.

A chat is one back-and-forth request to your Townie. Free is bounded by a monthly chat count instead of credits; paid plans drop the chat limit and meter usage in credits instead.

Team plans

PlanPrice / monthCreditsBilling
Team$59 / seat / mo6,000 per seat, pooledPer seat
Team Plus$149 / seat / mo18,000 per seat, pooledPer seat
EnterpriseCustomCustomCustom contract

Team credits are pooled across everyone on the team. See Team Billing & Credits for how seats, pooling, and consolidated billing work.

What are triggers, and why are they gated?

A trigger is what starts a routine automatically. Not every plan can use every trigger type:

  • Starter — schedule/daily triggers only. A routine can run on a schedule (at most once a day), but not on live events.
  • Pro and above — all trigger types, including new-email (event) and meeting-start (calendar) triggers.

Being on a paid team unlocks event and calendar triggers for team-owned routines, but a free team tier does not lift an individual member’s personal-plan limits. To run event/calendar triggers on your own account, you need Pro or higher (or a paid team plan).

Which plan is right for me?

  • Just trying Town out? Start on Free (or your 7-day Pro trial). Great for chatting with your Townie and light use.
  • One person who wants automation? Starter if a couple of daily routines is enough; Pro if you want live email/calendar triggers, unlimited routines, and overage headroom.
  • A power user running lots of automation? Power or Power Plus for the larger credit allotments and lower per-credit overage rates.
  • A small shop (e.g. 2 people)? A couple of individual Pro plans works, or move to Team to pool credits, share integrations and routines, and get one bill. See Teams.
  • A whole company or a heavy-usage team? Team Plus (3× Team’s per-seat credit pool) or Enterprise (custom). Email support@corp.town.com to talk through Enterprise.

Changing plans

  • Upgrade anytime from Settings → Plan. Upgrading starts a new billing cycle immediately and gives you the new plan’s full credit allotment.
  • Downgrade or cancel — see Cancellation & Refunds.
  • If a change is already scheduled, Settings → Plan shows it (“Switching to … on …”) with a Cancel downgrade button. On an individual plan you can still upgrade while it’s queued — upgrading replaces the scheduled change — but you can’t schedule a second downgrade until you cancel the first. On a team plan, plan switches in both directions stay locked until the scheduled change is canceled or takes effect.
  • If the card is declined, you stay on your current plan and can retry — see If a card is declined.
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