Weekly Marketing Report Draft

The Weekly Marketing Report Draft is a routine your Townie AI assistant runs each week before your update is due: it reads performance from the channels you've connected — CRM, analytics, ad platforms — and drafts the update itself, headline takeaways first, then the numbers, then what changed and what it means. It always arrives as a draft; you send it.

To: your Townie

Subject: Create me a Weekly Marketing Report Draft routine

Build me a routine that drafts the weekly marketing update I owe leadership — the numbers plus what actually changed and what it means — so I start the week with it 90% done instead of assembling it by hand.

Run it once a week on a schedule, a bit before I need to send it (e.g. Monday morning).

When it runs:
- Pull the week's marketing performance from wherever I have it connected — paid channels (Google/Meta/LinkedIn ads), web/product analytics (GA4), and my CRM (HubSpot): spend, leads/MQLs, pipeline created, conversion rates, top campaigns, week-over-week deltas.
- Don't just dump metrics — mine for the story. Surface what changed and why it matters: a channel that spiked or cratered, a new industry or segment showing up in inbound, recurring themes in what leads are asking about, product or usage signals worth leadership's attention.
- Draft it as the update I'd actually send: headline takeaways first, then the numbers, then the 'what changed / what it means' notes, then anything I'm flagging or asking for.

Details that matter to me:
- Work with whatever subset of integrations I actually have connected — if only HubSpot is on and the ad platforms aren't, build the best update you can from that and clearly say what's missing.
- Keep the numbers honest — label estimates, note when a source didn't return data, don't paper over gaps.
- Match how I'd say it — tight and skimmable, leadership-ready, no filler.

Output: a drafted weekly update delivered to me to review and send.

My default: gather everything and draft the full update on your own, but always leave it as a draft — I send it to leadership myself.

Before you build this, tailor it to the integrations I actually use and what you already know about me. Don't take the above at face value — ask me the critical questions that make it stronger: which tools and integrations to use, what the output should look like, and how much autonomy you should have (what to do on your own vs. check with me first).

Sent when you sign up — works as-is, or edit anything.

1,990 / 2,000

Get started with this routine

Always a draft — you send it to leadership yourself.

See it work: Monday's update, already drafted

Draft the weekly marketing numbers I owe leadership

The numbers, plus the story you'd otherwise dig for.

How this routine works

Works with

It runs before the update is due
Weekly, a little ahead of when leadership expects it — Monday morning for most people — so you start the week with it 90% done.
It reads every channel you've connected
CRM, analytics, ad platforms, spend sheets — whatever subset you actually have. Gaps are named honestly: estimates get labeled, missing sources get noted, nothing is papered over.
You get a draft, not a dashboard
Headline takeaways first, then the numbers, then what changed and what it means — written the way you'd send it. It stays a draft until you send it yourself.

Weekly Marketing Report Draft FAQ

It's a routine your Townie AI assistant runs weekly, before your update is due: it pulls the week's marketing performance from the channels you've connected — spend, leads, pipeline created, conversion, week-over-week movement — surfaces what changed and why it matters, and drafts the update you'd actually send, takeaways first. The message on this page is the instruction that builds it; the draft is always yours to send.

Town reads only the accounts you connect, scoped to your access, and this routine never publishes or sends anything — the update is drafted for you alone. Read more in our security overview.

It works with whatever subset you have. If your CRM is connected but the ad platforms aren't, it builds the best update it can from the CRM and says clearly what's missing — no broken report, no fake completeness.

Your CRM (like HubSpot) and wherever your channel numbers live — spreadsheets work fine to start. Add analytics or ad platforms later and the update gets richer without rebuilding anything.

Yes — tell your assistant the sections your CMO expects, paste a past update you liked, or ask for bullets over prose. It learns your format and voice from one message.