Connect Airtable to Town
Bases kept current, records added and updated for your approval, and answers from any table, drafted from your meetings and email. One click through Airtable's official MCP server.
Norm read today's planning call and drafted the Airtable record updates your content calendar needed.
See it work: a routine that keeps your content calendar current
Update the content calendar after every planning call
Runs after every planning call. You approve every record.
Open Integrations in Town
Go to Integrations in your Town workspace (free to create) and find Airtable.
Authorize the connection
Sign in to Airtable when prompted. Town connects through Airtable's official MCP server (mcp.airtable.com), so there's nothing to install or configure.
Put your bases to work
Done — your Townie can read any table, keep your calendars and trackers current after meetings, and answer questions straight from the records.
Routines that use Airtable
Ready-made routines from the Town library, built on Airtable. Install one and tailor it to how you work.
Just ask your Townie
Content calendars, inventories, client trackers — the bases your team runs on, kept current without the data entry.
“What's still unowned for the fall launch?”
Filtered from the base and answered wherever you ask.
“Which SKUs are under 20 units?”
Read from the inventory base and answered in plain English.
“Mark the Beacon case study shipped and add the link.”
The record update drafted, held for your approval.
Airtable integration FAQ
The Airtable MCP is Airtable's hosted Model Context Protocol server at mcp.airtable.com — the official integration surface Airtable maintains. MCP is the open standard that lets AI assistants securely work with data from apps — in this case your bases, tables, and records. Town connects to it in one click; no API keys or local setup.
Town only reads Airtable data when you (or a routine you configured) ask for it, and access is scoped to the account you connect. Record changes wait for your approval. Read more about how Town approaches security.
By default, no — new records and record updates are drafted and held for your approval, so nothing lands in a base your team runs on without you seeing it. If you want a routine to run more autonomously, you opt in per routine.
The bases in the Airtable account you connect, whatever they hold — content calendars, roadmaps, inventories, CRM-style trackers. Under the hood these are Airtable's MCP tools: list and search bases, inspect base and table schemas, list, filter, and display table records, and create and update records, including upserts.
You need an Airtable account and a Town account — free to start. The Airtable connection works on every Town plan.
Airtable's automations and interfaces run inside the base. Town connects the base to everything around it: your meetings and email feed the records, the records feed your updates and answers, and you approve what lands.
What is Airtable?
Airtable is the database teams build themselves — content calendars, product roadmaps, inventories, and client trackers, each a base with the tables, fields, and views the work actually needs.
The base is where the plan lives; Town keeps it honest. Connected, meetings and email become record updates drafted for your approval, and your tables answer questions in plain English, wherever you ask.
